There are undoubtedly numerous possibilities when it comes to what you can do with your farmland, other than crops and rearing animals. Your farm can earn you so much money and fame, but you need to be open-minded and creative for that to happen. One of the ways people with farms are now making money is by renting out their land and buildings as space for weddings or events. If you want to explore this option, some of the things you should do for the business venture to succeed, include the following.
Keep the Place Clean and Safe
Needless to say, nobody wants to have a wedding or event at a place which is filthy and disorganised. As much as nature is beautiful, you need to keep the grass in your compound short and tend to the crops around you. You should also ensure the buildings are free from rodents and animals that may scare the guests. Enhance safety by adhering to the requirements set by authorities around you,
Have Unique Features
What will set you apart from other people who are renting out their farmland for events or weddings, are the special unique features you put in place. If your focus is one event, for example one event idea could be a mobile casino experience or an interesting auction which will make people stream into your venue. If you want people to use your premises for a wedding, you can incorporate unique ideas such as growing wildflowers and creating a flower garden for photo sessions, or planting herbs that give a sweet aroma to the whole compound.
Use Social Media
Never underestimate the power of social media when it comes to marketing. If you want more visibility and brand presence, you should take advantage of your social media platforms and give regular updates on what you do. Depending on how big your brand is, you can also look for endorsements, and collaborate with market leaders to help you with aggressive marketing.
Work with Experts
As a farm owner who does not have any background in organising events, you may feel overwhelmed as you plan on how to go about the business. The good news is, that you can always hire professional event planners or those who have worked with weddings, to help you manoeuvre through. Any department where you feel you have a deficiency, you should always outsource.
Put Paperwork/Documents in Order
If you are renting your farmland or building for events and weddings, you should have the documentation to make the work easier. Some of the documents you should put in order are the contracts between you and the people using your space, invoices, catalogues and other items which make the business simpler.
Know Your Competitors
If you really wish to make some money from your farmland, you should know how other people around you, who have farms, use their space. If they have also set aside their area for weddings and events, find out what can give you an edge over your competitors. Maybe you can make your space cosier, or do something that makes you stand out.
Offer More Services
You can branch out and offer accommodation and entertainment at the farmland for people who are using your facilities. During off-peak, when you do not have several bookings, you can turn your space into a bed and breakfast, or an educational facility for people who want to learn more about farmland.